M|R
DESIGN
BY FAR
FLAGSHIP
STORE
On June 1st, 2022 Melrose Place was converted to a giant outdoor dining room for more than 100 persons, celebrating By Far first-ever flagship by co-founders and sisters Valentina Ignatova, Sabina Gyosheva, and Denitsa Bumbarova.
The exterior installation, from the table dressing, to the flowers was a tribute to the vibrant interior color of the new store.
The new 1,900 square foot space furnished with vintage pieces boasts a sand travertine and green marble floor, walls and cabinets finish in off white lime paint dying into a curvy wall for unique artwork.
Facing the entry door, the recessed floor at the center of the room is surrounded by full length mirrors and sunshine yellow columns and beans.
The secret VIP room with its custom meandering bench is finished in bright orange and hides the latest ‘90s-inspired handbags and shoes from the company; following the new direction from the founders:
“Initially, we created a shoe line that was basic, soft, and extremely comfortable,” the founders said in a 2019 interview with COOLs. “Now, we’re going crazy with colors and textures […]”
WHAT
Store remodel with DE-YAN & Studio PCH
WHERE
Los Angeles, CA
WHEN
2022